Social media’s combination of global reach,

performance metrics, platform design, content

format, and algorithmic interference have changed

how creators make for others, and how others

perceive and interact with creators' work.

The results are an eternal presence, persistent

feedback, an unrealistic expectation of virality,

harmful social comparison,

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“We’ve never had more freedom, more choices. But in reality, most people are subtly funneled into the same streams, the same pools of ‘socially approved’ culture, cuisine and ideas.... You might think you’re choosing, but you never really are. When your ideas, interests, and even daily meals are largely inspired by whatever was already approved,... See more

The rise of botlike behavior over the past decade has led to the creation of a meme: the NPC, or Non-Player Character. Originally a term to describe video game characters whose behavior is completely computer-controlled, it now also refers to real world humans who behave as predictably as video game NPCs, giving scripted responses and engaging in... See more