Thank you for the roses

TikTok feels like such a hit to me because it’s nailed the dynamic between online scarcity and online abundance really well. It is a gift culture hybrid model: the status economy of TikTok runs on what you’re owed, and what you’ve given away. But your ability to give something valuable away in the first place often falls back on scarcity and flex c... See more

The livestreamers think the early ideas, planning and execution were their own. In this view, the MCNs only swooped in with some operational and business support at the last minute. Why should they take the lion’s share of the profits if a livestreamer becomes popular?