
Text figures



A plate from the 'Gordon Book Lettering for Commercial Purposes'. In this handbook, published in 1918, William M. Hugh Gordon lists a multitude of letterings already present in American culture, particularly in advertising environments. Nine pages are explicitly devoted to intertitles (‘Motion Picture Titles and Their Preparation,' pp. 153-160).___... See more
instagram.comhe looked oddly formal, as if he was the sole person in serif font.