Terrain – Call Your Shot

Startup strategic planning: + Set a goal for rev/traffic/x that is 3 mos out + Figure out the top 3-5 driver metrics (eg, leads, sales mtgs, churn) needed to hit the goal + Pick the top 3 activities w high confidence to achieve the driver metrics Execute. Rinse/repeat.

 One thing I'm always on the lookout for with people. Are they moving quickly? Are they evolving quickly? In my view, at the end of the day, when you're betting on a founder, especially if the market's not super clear, what you're trying to do is, you're trying to predict that, that particular person will have as many shots on goal as possible

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"We help companies build, survive, and scale, but one of the main components of my job is understanding how and when the world is going to change. Our portfolio is a collage of various futures that we believe in, and our capital and expertise are assets to hopefully pull these futures forward."