Tension Branding: How to Capture Our Dominant Mood
mail.google.com
Tension Branding: How to Capture Our Dominant Mood
Teardown of an emotionally powerful ad
Growth Newsletter #176 from Demand Curve
in branding, relief beats guilt, and reward beats fear.
Jasmine Bina • A Time to Build Tight Brands in the Chaos of Loose Cultures
By bringing empathy into the process,
Idris Mootee • 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
Turning heads with the hottest brand design.
brand.tonik.com
A brand is a feeling above all else. It’s a connection we have personally with something or someone.