Teen Subcultures Are Fading. Pity the Poor Kids.

Kids are not failing by wanting to be cottagecore or meatcore or this new preppy. It’s the culture available to them that is failing, by no longer being able to connect any of these categories with lived experience or social meaning. Kids, in all their blowzy creativity — the same creativity that invented movements from Romanticism to hippiedom to

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It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more

Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it ... See more

Some More Insight Into The Gen Z Coolness Crisis

There are four sort of low-level generational discourses circulating the web right now that I want to try and synthesize into a larger idea. There’s the weird backlash around the word “demure” going viral after a trans TikToker popularized it. There are millennials panicking that Gen Z thinks we all ... See more

Unlike the radical subcultures of yore, which had their own visual schema, language, and aesthetics, these digital scenes aren’t exactly subcultures, at least not in the traditional sense.

So I will risk sounding like an old raver shaking her cane to note that subcultures, even the vapid ones, used to tie their participants to people and places. Getting into a scene could be work; it required figuring out whom to talk to, or where to go, and maybe hanging awkwardly around a record store or nightclub or street corner until you got sco... See more