Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Course Business Success in 2020 and Beyond

it’s the minimum viable version for you to get outside validation that you’re on the right track.

All you need at this stage is a high-level overview of what concepts you will teach to your students and in what order.

So what would you teach in those two hours that would create the biggest impact?

is having a lot of checkpoints along the way that tell you whether you’re on track, and if not, allow you to course correct (no pun intended).

“first make it work, then make it better.”

You want to learn how they see the problem you’re looking to solve, why they think it’s a problem at all, and what they believe the root causes are.

This outline should take you only a few hours to create; make a list of the big topics that you need to cover, and each of them will be a lesson.

In the context of an online course business, a good rule of thumb is that for the math to work, the price of your course will split into three more or less equal parts: one-third customer acquisition, one-third fulfillment, and one-third contribution profit.

by asking your prospects for their input before you create your offer, and then asking the people who sign up for more input as you deliver your pilot to them so you can make it better.