Taylor Swift Loves Puzzles More Than You

As a teenager, I read guitar magazines not because I could play guitar or was a particularly talented musician but because I liked the technicalities they would explain. Regular music magazines talked about everything around the music; I wanted to get inside it. I haven’t played a violin in years but I still long to get inside the music, to inhabit... See more

Over the past 13 years, Swift has perfected the pop culture feedback loop: Sheshares updates about her life and drops hints about new music, which fans thengobble up and re-promote with their own theories, which Swift then re-shares on herTumblr or incorporates into future clues. [...] "I've trained them to be that way," shesays of her fans' astute... See more

“The internet has broken the distance that a lot of artists used to have,” Charli xcx told The Observer ahead of the release of Brat . ​“What gets me interested in an artist is when they have – not really a backstory, it’s more like lore ...”

In that moment, she defined the common thread between 2024’s biggest pop successes. From Brat summer to Tay... See more