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“some experts think that having more and better plant-based protein options could help smooth the transition away from excessive meat consumption”
This food researcher is on a mission to make fake meat taste better. Will she succeed?
https://www.theguardian.com/environment/ng-interactive/2025/mar/06/plant-based-meat-taste-testing
via Instapaper
This food researcher is on a mission to make fake meat taste better. Will she succeed?
https://www.theguardian.com/environment/ng-interactive/2025/mar/06/plant-based-meat-taste-testing
via Instapaper
In the course of learning about the flavor, chemistry and textures of meat and so forth, we know quite a lot about the difference between pork and beef. And we know other meats from animals, so to speak, where you set the knobs with respect to the flavor chemistry. And we can navigate that whole space. We can create things that would be unmistakabl... See more
The Verge • Impossible Foods CEO Patrick Brown on a new kind of meat

Impossible to Possible, Cell-Cultured Meat, and the Radical Future of Food