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Taste: The secret ingredient - Basic Arts
Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.
beyond identifying something as “cool.” Taste requires experiencing the creation in its entirety and evaluating one’s own authentic emotional response to it, parsing its effect.
Kyle Chayka • Filterworld
Taste is supposed to be ambiguous. As the Italian philosopher Giorgio Agamben summarized in his 1979 monograph on taste, “Taste enjoys beauty…
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