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Taste: The secret ingredient - Basic Arts
Taste is how we anticipate, ahead of time, that we are producing experiences beyond utility — striking ads, viral stunts, sites that sing, opinionated onboardings, copy with character.
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Code is cheap. Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry.
But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or co... See more
But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or co... See more
Taste Is Eating Silicon Valley.
We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
Taste is supposed to be ambiguous. As the Italian philosopher Giorgio Agamben summarized in his 1979 monograph on taste, “Taste enjoys beauty…
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Kyle Chayka • Filterworld
