The mimetic urge to simply ‘acquire Taste’ reveals why it does not come naturally to many. It’s oxymoronic.

Taste, like wine, demands terroir: the grit, the grind, and the unglamorous labour of digging deeper

At its core, taste is a love letter to effort.

Reach is how many people see you. Resonance is how much they care.

Awareness is a proxy for what we really want. We want affinity .

We don’t just want others to be aware of us. We want them to love us.

— Jay Acunzo, Two Revealing Definitions to Inform Better Work

Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry.