Taste is the personalizing of Culture

Taste is eating software. Taste is the new weapon.

Whether in design, branding, or user experience, taste now defines how a product is perceived and felt as well as how it is adopted, i.e. distributed (whether it’s software or hardware or both). Technology has become deeply intertwined with culture. People now engage with technology as part of their... See more

Taste is some combination of design, user experience, and emotional resonance that defines how a product connects with people and aligns with their values and identity.

Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.