That’s why taste is a responsibility. It’s not just about what you like. It’s about what you allow in.

Taste is how you protect your mental environment.

The algorithm isn’t biased—it’s obedient.

The internet has flattened information access so thoroughly that hoarding knowledge is no longer impressive. What matters now is what you do with it. How you filter it. How you recognize signal in the noise.

Because when abundance is infinite, attention is everything. And what you give your attention to—what you consume, what you engage with, what you amplify—becomes a reflection of how you think.

And that’s what real taste is: a deep internal coherence. A way of filtering the world through intuition that’s been sharpened by attention.

Taste Is the New Intelligence

Rick Rubin is one of the most iconic tastemakers of our time. Producer, collaborator, cultural whisperer—Rubin’s career spans from LL Cool J to Johnny Cash to Lana Del Rey. He’s worked across genres, generations, and industries, yet his fingerprint is instantly recognizable.

What sets Rubin apart isn’t technical mastery. It’s attention. Intuition. T... See more

Taste is often dismissed as something shallow or subjective. But at its core, it’s a form of literacy—a way of reading the world. Good taste isn’t about being right. It’s about being attuned. To rhythm, to proportion, to vibe. It’s knowing when something is off, even if you can’t fully articulate why.

The people with taste aren’t always the loudest.... See more

This is intelligence. Not in the IQ sense, but in the "I know what matters" sense. In the "I know who I am without the algorithm telling me" sense.

Trend is not inherently bad. But when you build your identity around it, you become a vessel for the algorithm—not a creator of your own world.