Taste is not the same as correctness, though. To do somethin...

Taste is not the same as correctness, though. To do something correctly is not necessarily to do it tastefully. For most things, correctness is good enough, so we skate by on that as the default. And there are many correct paths to take. You’ll be able to cook a yummy meal, enjoy the movie, build a useable product, don a shirt that fits. But taste gets you to the thing that’s more than just correct. Taste hits different. It intrigues. It compels. It moves. It enchants. It fascinates. It seduces.

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Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.

There’s an even b... See more

Evan Armstrong • The Art of Scaling Taste

Agalia Tan and added

Code is cheap. Money now chases utility wrapped in taste, function sculpted with beautiful form, and technology framed in artistry.

But what exactly is taste? The dictionary says it’s the ability to discern what is of good quality or of a high aesthetic standard . But who sets that standard? Taste may be subjective, but within a given culture or co... See more

Taste Is Eating Silicon Valley.

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taste

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work

Carly Ayres • On substance with style

Shachaf Rodberg and added

Notes on “Taste”

Brie Wolfson are.na

Sarah Drinkwater and added

But I also believe taste is something we can and should try to cultivate. Not because taste itself is a virtue, per se, but because I’ve found a taste-filled life to be a richer one. To pursue it is to appreciate ourselves, each other, and the stuff we’re surrounded by a whole lot more.

Brie Wolfson • Notes on “Taste”

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stating clearly why defining taste is worthwhile

do i have good taste?
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“we don’t need strategy, we need to get things done”, shreyas doshi kept repeating this mantra until he got to twitter

twitter, 2014, didn’t really have a product strategy.
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taste is a factor in everything we do. do we have taste in our beliefs? these eventually bleed into everyday product-decision making
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i don’t have good taste

zebisko and added

Taste is not some idea of good design and brand. That definition isn’t rooted in a single damn thing.

Taste is that personalizing moment, that got transferred spiritually. It’s Naoto Fukasawa’s idea of embodiment in design. It didn’t come from a vague notion of “being good”. NOOOOOOOOO it came from dropping in on that moment in life, being ready an... See more

Reggie James • Product Lost by @hipcityreg | Reggie James | Substack

Andrei Stoica and added

People asking what taste is, or is there a framework –– It's knowing what good looks like. Person who has taste in certain things, can find good things, create good things and point out how something needs to change to make it good. Jiro from Jiro Dreams of Sushi:

Karri Saarinen

x.com

gabriel and added