Taste is not the same as correctness, though. To do somethin...

Taste is not the same as correctness, though. To do something correctly is not necessarily to do it tastefully. For most things, correctness is good enough, so we skate by on that as the default. And there are many correct paths to take. You’ll be able to cook a yummy meal, enjoy the movie, build a useable product, don a shirt that fits. But taste gets you to the thing that’s more than just correct. Taste hits different. It intrigues. It compels. It moves. It enchants. It fascinates. It seduces.

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Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.

Evan Armstrong • The Art of Scaling Taste

Good taste : taste is the ability to distinguish excellence from mediocrity. The hand can never consistently produce better than the eye can discern.

Henry Modisett • The Death of Product Development as We Know it

Evan Armstrong • The Art of Scaling Taste

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work

Carly Ayres • On substance with style

do i have good taste?
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“we don’t need strategy, we need to get things done”, shreyas doshi kept repeating this mantra until he got to twitter

twitter, 2014, didn’t really have a product strategy.
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taste is a factor in everything we do. do we have taste in our beliefs? these eventually bleed into everyday product-decision making
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i don’t have good taste

Taste is not some idea of good design and brand. That definition isn’t rooted in a single damn thing.

Taste is that personalizing moment, that got transferred spiritually. It’s Naoto Fukasawa’s idea of embodiment in design. It didn’t come from a vague notion of “being good”. NOOOOOOOOO it came from dropping in on that moment in life, being ready an... See more

Evan Armstrong • The Art of Scaling Taste

Henry Modisett • The Death of Product Development as We Know it

Evan Armstrong • The Art of Scaling Taste

Carly Ayres • On substance with style

Reggie James • Product Lost by @hipcityreg | Reggie James | Substack