Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.

But taste requires subtraction. It means not participating in every viral moment. It means not resharing something just because it’s getting attention. It means opting out of the churn.

That doesn’t mean being contrarian for the sake of it. It means noticing when the culture’s default setting no longer reflects what’s true for you—and walking away.