Saved by sari and
Targeting taste communities
The future of the internet is likely smaller communities, with a focus on curated experiences
Edwin Wongtheverge.com
“It used to be that people were born as part of a community, and had to find their place as individuals. Now people are born as individuals, and have to find their community.”
Shripriya Mahesh • A Sense of Belonging
Post-individual collectives: In an era of individualism, how many followers you have is the key social indicator. In an era of post-individualism, it’s what groups you’re a part of that matters. The individual isn’t erased, it’s supported and strengthened by aligning with others. As more of our social and inner lives are lived online, internet-base... See more
Yancey Strickler • The Post-Individual
Creativity, point of view, taste, curatorial acumen and stylistic savvy are new units of consumption. Keywords are group buying and shared ownership.
Ana Andjelic • Luxury x Culture
In a landscape of AI-generated homogeneity, authentic taste becomes social capital—a career advantage, an entry ticket, a source of relevance.