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Taobao Live Rethinks the Future of Stores
"After using the AI broadcaster, we noticed record views every day," said Xiang Jing, who is in charge of Philips outlet on the Tmall shopping platform, adding that nearly 80,000 people watched the livestream during the peak hours.
China Daily • AI hosts fuel China's livestream shopping boom
In fact, Singles Day has already produced one remarkable stat from October 21st: Alibaba sold a staggering $1.1 billion in merchandise in 30 minutes through its Taobao Live video service. That’s $36.7 million in sales happening every minute through live video shopping streams from internet celebrity influencers. To put that number in perspective, Q... See more
Eric Feng • Live shopping isn’t coming—it’s already here
As commerce consultant Rick Watson eloquently says, online live shopping represents “the entire purchase funnel in one place”.
Eric Feng • Live shopping isn’t coming—it’s already here
alibaba also worked to make live commerce a key highlight of singles' day. sellers were incentivized to participate: livestreaming merchants reaped traffic. alibaba also invested in a spate of promo events, like livestreaming the annual gala and eight-hour fashion show.
Rui Ma • The Brazen Strategy Behind China Tech’s Growth
