Taobao Live Rethinks the Future of Stores

Use of the online video platform continued to surge in recent months as brands and merchants impacted by Covid-19, including mall operator Intime and furniture retailer Easyhome, increasingly turned to livestreaming to resume operations.

To allow even more businesses to make use of its resources, Taobao Live said that its strategy for 2020 will include training to help more than 10,000 in-store staff become effective livestream hosts.

“The current healthcare crisis is a wakeup call for retailers,” said Yu Feng, senior director of e-commerce content at Taobao. “It has prompted many to accelerate their digital makeovers, so that their businesses become more dynamic and resilient.”