Tao of Twitter

User-Generated Content

concentrate on Tao lesson number one: building a relevant tribe of followers.

The second most important advice I can provide is to get in the habit of sharing. You’re already reading for much of the day, right? Nearly every newspaper, magazine, blog, and video service allows you to share the content by clicking a Tweet button right on the page you’re reading. When

Let me start with a quote from an intellectual hero of mine, Dr. Robert Cialdini, the well-known author of Influence at Work. I had the honor of interviewing him and

Content That Works Well on Twitter

the path of Targeted Connections, Meaningful Content, and Authentic Helpfulness,

In the first two months, tweet at least once a day so people see that you’re active, but spend most of your time finding and following interesting people using the techniques discussed in Chapter 5. Don’t worry if people follow you back or not. That will come in time. Building an engaged, meaningful tribe is the prerequisite to any future

most human-powered

You could curate tweets from an event, make a collection of the best tweets from your followers, or place yourself in the middle of breaking news.