
Tao of Twitter

So how do you break the ice?
Mark W. Schaefer • Tao of Twitter
How to do it on iOS: Activate Siri (say “Hey Siri” or hold down the home button). Say “Send a tweet.” Speak the text of your tweet. Confirm to send.
Mark W. Schaefer • Tao of Twitter
You Must Measure
Mark W. Schaefer • Tao of Twitter
the event of an earthquake, hurricane, fire, or flood,
Mark W. Schaefer • Tao of Twitter
User-Generated Content
Mark W. Schaefer • Tao of Twitter
Let me start with a quote from an intellectual hero of mine, Dr. Robert Cialdini, the well-known author of Influence at Work. I had the honor of interviewing him and
Mark W. Schaefer • Tao of Twitter
session!
Mark W. Schaefer • Tao of Twitter
Using video effectively doesn’t mean you need a Hollywood production team. Using video on Twitter might be as simple as responding to tweets with video, using video to share real-time events, or simply giving your followers a little how-to video.
Mark W. Schaefer • Tao of Twitter
concentrate on Tao lesson number one: building a relevant tribe of followers.