When networking, the most powerful relationships are built on trust and friendship, so it’s OK to let people know a little bit more about what is going on in your life, including your love of sports, charity, and family. As you go throughout your day, just tweet what is interesting to you, as long as it’s appropriate and professional.

So how do you break the ice?

What is the best way to get value from a Twitter Chat?” Participants

Read people’s profiles. Visit their websites, read their blogs, and write comments. You can almost always find something in common with them, and this engagement demonstrates that you are genuinely interested. And you should be!

the path of Targeted Connections, Meaningful Content, and Authentic Helpfulness,

friendships on the social web are built on trust, and trust must be earned. This is the area where most people fail on Twitter, because you can’t fake authenticity. If you’re only out there to sell, sell, sell, people will sniff you out pretty quickly.

Tangible business and personal benefits are created through three elements: Targeted connections Meaningful content Authentic helpfulness

asked, “In a world of increasing information density, how is it possible for a company to stand out?” His answer was simple and profound: “Be more human.”

What to Tweet