“User-generated content” is another way to describe the strategy of repurposing content from others. It’s not just a shortcut. It’s a great strategy to build credibility, authority, and emotional connection to your company.

the best way to explain the value is often through a story.

Your opinion on something going on in the news or something funny. Example: “Excited to watch the World Cup on television tonight. Who are you cheering for?”

Read people’s profiles. Visit their websites, read their blogs, and write comments. You can almost always find something in common with them, and this engagement demonstrates that you are genuinely interested. And you should be!

Blending Personal and Corporate

The best, simplest advice I can provide is to tweet about what interests you.

rhythm, it’s a lot of fun, but like anything else, it takes some practice, and it can be awkward at first. Here are some ideas to help you become a Twitter pro in less than 20 minutes a day: Try tweeting three times a day, at different times of the day. To start, tweet about: Some interesting non-work-related information you saw, heard, or read. Ex

Tangible business and personal benefits are created through three elements: Targeted connections Meaningful content Authentic helpfulness

data junkie,