Tales of the Revolution: True Stories of People who are Poking the Box and Making a Difference
Seth Godinamazon.com
Tales of the Revolution: True Stories of People who are Poking the Box and Making a Difference
The work of change-making is to help people decide that changing their actions is exactly what they want to do.
Any of these edges and stories and transformations are available to the craftsperson as soon as he decides to make a difference.
What change do you seek to make?
The result is a real shift in how we need the people we work with to act: like humans, not like obedient machines.
find leaders (the heretics who are doing things differently and making change), and then amplify their work, give them a platform, and help them find followers—and things get better. They always get better.