Talent as leverage

Does your organization regularly make aspirational and bold bets to deliver an outsized impact? Does it have a portfolio of ideas to diversify risks? And does the company have mechanisms to regularly defund and close initiatives that don’t work?

THE FOURTH DOT In order to fortify the talent density in your workforce, for all creative roles hire one exceptional employee instead of ten or more average ones. Hire this amazing person at the top of whatever range they are worth on the market. Adjust their salary at least annually in order to continue to offer them more than competitors would. I

I believe that recruiting is just something that you need to do relentlessly. And how well you balance your ego ultimately shows up with your approach towards recruiting. I am a believer in taking risks with hiring, adding additional DNA to a system.