Taco USA
As cars were changing how people courted, they were also changing how they ate. If the car could be a private box at the theater, it could also be a private dining room, as the emergence of roadside food outlets demonstrated. Drivers in a hurry wanted to eat quickly, and the car industry provided a model for rapid manufacturing of standardized prod
... See moreTom Standage • A Brief History of Motion: From the Wheel, to the Car, to What Comes Next
We should borrow and adapt ideas even from unlikely sources. McDonald's is as far from Patagonia as you can get in its image and many of its values. But I respect one thing it does. No one at McDonald's ever tells a customer, “Sorry, we're all out oficeberg lettuce today." It successfully organizes on-time delivery every day of the week, and I thin... See more
Yvon Chouinard • Let My People Go Surfing: The Education of a Reluctant Businessman
became intrigued by this and located the source of the pilchard: a packer in Peru. In June 1982, my wife, Alice, and I went to Lima to visit the canning plant. We witnessed something very interesting: the United States had a quota for imported tuna. Once Peru’s quota had been filled, a biological miracle occurred right there on the canning line. Wh
... See morePatty Civalleri • Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Although I am, by nature, allergic to overwrought food writing, the virality of his Kogi BBQ taco truck came from the earnestness of its message. “Kogi is more than just a taco, right?” he told me. “I’m slinging love out there.”
Jay Caspian Kang • The Loneliest Americans
“It almost feels like, you must have a social media acumen, you must be savvy in this area that is adjacent to your business, but not directly embedded in your business, in order to be successful and visible,” Walsh continued. That means achieving metrics like plenty of tagged photos on Instagram and positive user reviews on the business’s listing
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