SXSW ‘25 Debrief: What You Missed & I’m Thinking About

I came across KiTbetter, a start up out of Seoul, blurring physical and digital media. Their collectible artifacts (tiny-CD-esque cases with nothing inside) release a high-pitch frequency when near a phone, unlocking a playable album inside their app.

Lime (the scooter company)’s biggest challenge lies not in solving a transportation problem, but in solving a status problem. Lime is a case study in “Behavioral Market Failures.” The rational economic benefits of convenience and affordability are being completely upended by the far more powerful aversion to status loss, supporting once again that ... See more