To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.

Instant habits. This is a rare point of intersection between the aspirations of self-help and the reality of science. And you can’t get much more practical. The next time your team resolves to act in a new way, challenge team members to take it further. Have them specify when and where they’re going to put the plan in motion. Get them to set an act

Over the past few chapters, we’ve seen that the central challenge of change is keeping the Elephant moving forward. Whereas the Rider needs direction, the Elephant needs motivation. And we’ve seen that motivation comes from feeling—knowledge isn’t enough to motivate change. But motivation also comes from confidence. The Elephant has to believe that