Switch: How to Change Things When Change Is Hard

To change behavior, you’ve got to direct the Rider, motivate the Elephant, and shape the Path.

So, although inertia may be a formidable opponent in the early goings of your switch, at some point inertia will shift from resisting change to supporting it. Small changes can snowball to big changes.

If you want people to change, you must provide crystal-clear direction.

says author Alan Deutschmann in his book Change or Die, it is impossible for us to experience lasting change unless we are in some kind of relationship.