
Switch: How to Change Things When Change Is Hard

Whether the switch you seek is in your family, in your charity, in your organization, or in society at large, you’ll get there by making three things happen. You’ll direct the Rider, motivate the Elephant, and shape the Path.
Dan Heath • Switch: How to Change Things When Change Is Hard
Once they’ve helped patients identify specific and vivid signs of progress, they pivot to a second question, which is perhaps even more important. It’s the Exception Question: “When was the last time you saw a little bit of the miracle, even just for a short time?”
Dan Heath • Switch: How to Change Things When Change Is Hard
“What’s working and how can we do more of it?”
Dan Heath • Switch: How to Change Things When Change Is Hard
If you want to change things, you’ve got to appeal to both. The Rider provides the planning and direction, and the Elephant provides the energy. So if you reach the Riders of your team but not the Elephants, team members will have understanding without motivation. If you reach their Elephants but not their Riders, they’ll have passion without direc
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Peter Gollwitzer argues that the value of action triggers resides in the fact that we are preloading a decision.
Dan Heath • Switch: How to Change Things When Change Is Hard
When you’re leading an Elephant on an unfamiliar path, chances are it’s going to follow the herd. So how do you create a herd?
Dan Heath • Switch: How to Change Things When Change Is Hard
If you are a manager, ask yourself: “What is the ratio of the time I spend solving problems to the time I spend scaling successes?”
Dan Heath • Switch: How to Change Things When Change Is Hard
And when people exhaust their self-control, what they’re exhausting are the mental muscles needed to think creatively, to focus, to inhibit their impulses, and to persist in the face of frustration or failure. In other words, they’re exhausting precisely the mental muscles needed to make a big change.
Dan Heath • Switch: How to Change Things When Change Is Hard
For instance, if 80 percent of your team submits time sheets on time, make sure the other 20 percent knows the group norm. Those individuals almost certainly will correct themselves. But if only 10 percent of your team submits time sheets on time, publicizing those results will hurt, not help.