Switch: How to Change Things When Change Is Hard

Those bright spots are gold to be mined. (Notice again that bright spots provide not only direction for the Rider but hope and motivation for the Elephant.) What does this mean for you? You may not fight malnutrition, and you may not need therapy. But if you’re trying to change things, there are going to be bright spots in your field of view, and i

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If you want to change things, you’ve got to appeal to both. The Rider provides the planning and direction, and the Elephant provides the energy. So if you reach the Riders of your team but not the Elephants, team members will have understanding without motivation. If you reach their Elephants but not their Riders, they’ll have passion without direc

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Direct the Rider. What looks like resistance is often a lack of clarity. So provide crystal-clear direction. (Think 1% milk.) Motivate the Elephant. What looks like laziness is often exhaustion. The Rider can’t get his way by force for very long. So it’s critical that you engage people’s emotional side—get their Elephants on the path and cooperativ

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Winsten and his team collaborated with producers, writers, and actors from more than 160 prime-time TV programs, sprinkling designateddriver moments naturally into the plots. Segments featuring designated drivers appeared on Hunter, The Cosby Show, Mr. Belvedere, and Who’s the Boss? On an episode of the smash-hit 1980s legal drama L.A. Law, the hea

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