Swaypay: Not Boring Investment Memo
Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
Li Jinli.substack.com
As it amassed users, Pinduoduo began predicting, and then influencing consumer demand elsewhere. Its team buying model flipped the retailing model from supply-driven to demand-driven. It would be as if Facebook went a step further than partnering with direct to consumer brands dropshipping from overseas, and instead created a Shopify-like tool for ... See more
Turner Novak • Pinduoduo and Vertically Integrated Social Commerce
A move to commerce-based business models is being further fueled by the increasingly transparent shortcomings of ad-supported models, where the users themselves are the products being sold. Some tech companies have exploited this model in a way that the consumer doesn’t appreciate—not to mention, allowing ads to disrupt the user experience in the p... See more
Kirsten Green • The next revolution in commerce will be driven by the seller
