Swaypay: Not Boring Investment Memo

If I don’t post, I pay back my discount.

The Product is Already Magical. Swaypay already makes good on its promise of a frictionless experience. I went from homepage to discount to checkout in 15 seconds.

I check my Swaypay discount: 40%!

Brands are forced to pay Facebook and Google to acquire customers.

The product is dead simple. Shoppers shop online like normal and when they get to the checkout page, they’re presented with the Swaypay Checkout button next to the regular checkout button.

Ecommerce is Growing. This is a recurring theme here at Not Boring, because the shift towards ecommerce is massive. Swaypay is well-positioned to ride the wave.

I buy a shirt for $60

I have 30 days to post a picture of myself wearing the shirt to Instagram

Shirt.com pays Swaypay $5