Swaypay: Not Boring Investment Memo

Previously, it was hard to imagine a retailer giving their valuable checkout space to an unproven startup.

Brands are forced to pay Facebook and Google to acquire customers.

Swaypay wants retailers to pay you instead of paying Google, Facebook, and Amazon.

For the action to be frictionless, it needs to sit in the checkout flow.

Kaeya and Team. Kaeya has been in ecommerce since going on Shark Tank at 19 (video below, of course) and has been on both the seller and platform sides. She’s building a high-quality team with super relevant experience

Strong Early Traction. After a successful beta, Swaypay has 60 retailers on board for its Q4 launch and is targeting 200-300 by end of year.

The product is dead simple. Shoppers shop online like normal and when they get to the checkout page, they’re presented with the Swaypay Checkout button next to the regular checkout button.

If I post, I keep the discount and Swaypay keeps the $5

Shirt.com pays Swaypay $5