If I post, I keep the discount and Swaypay keeps the $5

Every time you post a pic in your new kicks or answer the question, “Where’d you buy that dress?!” you’re influencing people’s purchasing decisions. Because it’s historically been hard to wrangle, track, and direct small amounts of influence, until now, you’ve done it out of the kindness of your heart. That’s very nice of you, but it causes a... See more

Strong Early Traction. After a successful beta, Swaypay has 60 retailers on board for its Q4 launch and is targeting 200-300 by end of year.

Retailers respond to Swaypay because by offering discounts in exchange for social sharing, they can increase conversion at checkout, acquire new shoppers while generating margin on the first sale, and drive stickiness by working with shoppers. The shopper wins, the retailer wins, Google and Facebook lose (a little).

Swaypay wants retailers to pay you instead of paying Google, Facebook, and Amazon.

Previously, it was hard to imagine a retailer giving their valuable checkout space to an unproven startup.

If I don’t post, I pay back my discount.

For the action to be frictionless, it needs to sit in the checkout flow.

Brands are forced to pay Facebook and Google to acquire customers.