Sustana

Do they use sustainable materials? What sustainable initiatives are they supporting? Do they have a fair trade certification? Do they have a B Corp certification? Are they members of an environmental giveback, giving part of their profits to a nonprofit dedicated to climate solutions, like 1% for the Planet? What does their end-of-life recycling lo

When the living metrics for business match the ambition of Janine Benyus’s Ecological Performance Standards for cities, then companies will ask themselves not simply ‘how we can do no harm’ but ‘how can our enterprise be as generative as a giant redwood forest?’ And with that leap of ambition – among businesses, among cities, and among nations – we

How might Patagonia involve us, beyond just selling us less damaging stuff? Such an approach would not challenge everything the company does; rather, it would reframe it, and as a result open up so much more. The emphasis would be on maximising connection, inspiration, and participation. For example, the Footprint Chronicles might be refocused to g

we have plenty of “arteries”—ways for products to flow from the heart of manufacturers into the body of the economy—but we need “veins” as well, ways to return the products so that their materials can be purified and reused.

In the process of developing your brand, we are very keen to start exploring what good your brand will do: What do you want to be remembered for? ………………………………………………… ………………………………………………… ………………………………………………… …………………………………………………

Currently, the vast majority of our consumer products contain petroleum-based materials. During the first half of the 21st century we will witness the transformation of this global system of production.