Survival of the Richest: Escape Fantasies of the Tech Billionaires
While we may begin using tools for our collective benefit, we slowly remake our world around the needs of technology, such as building highways and suburbs to support the automobile, or changing school curriculums so that they work on computers. Once we’ve done that for long enough, we eventually find ourselves inside something like a machine—a sel
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The Mindset encourages a form of “winning” that requires its human and corporate victors to rise above those who have been necessarily left behind. Winning, after all, is by definition a way of setting oneself apart from everyone else. This separateness is the very object of the game, so we shouldn’t be surprised that those who reach the top of the
... See moreDouglas Rushkoff • Survival of the Richest: Escape Fantasies of the Tech Billionaires
At some point, manufacturing hits the hard limits of human labor and physical matter itself.
Douglas Rushkoff • Survival of the Richest: Escape Fantasies of the Tech Billionaires
Until now, the mere effort of striving and forward motion has been enough to help many of the world’s most aggressive conquerors and capitalists avoid the negative effects of their own activities.
Douglas Rushkoff • Survival of the Richest: Escape Fantasies of the Tech Billionaires
By refusing to recognize anything that can’t be quantized to a one or zero, this analysis misses everything in between. It depicts an autotuned reality, where every note must be averaged up or down to the nearest quantized notch. The subtleties of a vocalist’s interpretation—what true music lovers listen for most—are discounted as “noise.” The emph
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We are not products of these platforms so much as the labor force. We dutifully read, click, post, and retweet; we become enraged, scandalized, and indignant; and we go on to complain, attack, or cancel. That’s work.
Douglas Rushkoff • Survival of the Richest: Escape Fantasies of the Tech Billionaires
They were working out what I’ve come to call the Insulation Equation: could they earn enough money to insulate themselves from the reality they were creating by earning money in this way?
Douglas Rushkoff • Survival of the Richest: Escape Fantasies of the Tech Billionaires
From my perspective, this wasn’t the beginning of the Internet Revolution, but the end. We were starting to care less about how this technology could augment humanity and more about how it could bolster a flagging stock exchange.
Douglas Rushkoff • Survival of the Richest: Escape Fantasies of the Tech Billionaires
Digital technology is valued most for its ability to scale a business without needing to hire many human beings, and to provide the earnings or—as is more often the case—the hype required to boost the share price.
Douglas Rushkoff • Survival of the Richest: Escape Fantasies of the Tech Billionaires
Behavioral economics is just another form of binding nature—in this case, human nature—to one’s service by treating people like programmable machines.