Surprising lessons from 20,000 experiments

(consider dynamic keyword insertion).

statistical landing page testing is to tap directly into this hidden limbic system decision maker and unmask it by seeing its emotionally based underlying actions (unmediated by surveys, focus groups, or usability tests

you have only 80 percent confidence in your data, you can send a small email blast and test the waters to see what will happen. You can send three different offers to different geographies to validate a hypothesis. You can try five versions of the home page and see which works because you are not designing a catalog or newspaper ad that must be pri

test layouts at the page-template level to find the best layout and site-wide content. Testing template pages typically involves hypotheses related to eyeflow, layout clarity, and overall company value proposition. These types of tests tend not to be focused on testing the value proposition of individual products.

There are no golden rules. Only testing will prove what works best for your pages.