Surprising lessons from 20,000 experiments
Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™
amazon.com
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
amazon.com
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
amazon.com
first test rounds on a web page or conversion funnel start with A/B/n testing of the major elements (such as value-proposition emphasis, page layout, copy length, and eyeflow manipulation).
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
companies that plan with us for an ongoing series of experiments get the best results. The compound learning that is gained from each test leads to even more ideas for improvement and often much larger conversion-rate gains on the third and fourth test rounds on a page.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Not sure which marketing catchphrase will get people to buy? Instead of endless debating, just run an A/B test! Not sure if a red or green “sign up” button will get more people to click? Run a test! (If you’re curious, the red button got 34% more clicks in one experiment.[90])