Surprising lessons from 20,000 experiments
Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™
amazon.com
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
amazon.com
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
amazon.com
first test rounds on a web page or conversion funnel start with A/B/n testing of the major elements (such as value-proposition emphasis, page layout, copy length, and eyeflow manipulation).
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
testing alternative copy, imagery, calls to action, and layout, wherever you suspect a page can be made more effective.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
Not sure which marketing catchphrase will get people to buy? Instead of endless debating, just run an A/B test! Not sure if a red or green “sign up” button will get more people to click? Run a test! (If you’re curious, the red button got 34% more clicks in one experiment.[90])