Surprising but True — Quarter Mile
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Surprising but True — Quarter Mile
Spend time mentally immersed in these “upside-down worlds.” Make sense of them. Why did this change happen? How does this new reality work? Keep looking for clues—in the news, on social media, and in your own life and community—that make these flipped facts seem more plausible and realistic.
Jane McGonigal • Imaginable: How to See the Future Coming and Feel Ready for Anything—Even Things That Seem Impossible Today
Surprising results are the most interesting, especially when they provide ideas for new experiment hypotheses.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
This is perhaps surprising. We have become used to modifying our common sense to conform to scientific discoveries. Common sense frequently turns out to be false, even badly false. But it is unusual for common sense to be nonsense in a matter of everyday experience. Yet that is what has happened here.
David Deutsch • The Fabric of Reality
In addition to interesting talking points, you're also looking for surprising ideas.
Surprise is anything that contradicts what readers know or expect you to say. It makes them think, “Wow. That’s unexpected.”
You generate surprising talking points using essayist Paul Graham’s method: First, learn the basic knowledge of a topic. Then, if you can fin... See more
Surprise is anything that contradicts what readers know or expect you to say. It makes them think, “Wow. That’s unexpected.”
You generate surprising talking points using essayist Paul Graham’s method: First, learn the basic knowledge of a topic. Then, if you can fin... See more
Julian Shapiro • Writing Well - Part 2 - Writing First Drafts
