Superkin: How do you sell maternity wear to modern mothers? | Thingtesting
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Superkin: How do you sell maternity wear to modern mothers? | Thingtesting
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
My postpartum experience in Hong Kong. 🤱🏼💗
#chineseculture #postpartum #hongkong
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