Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

The prevailing dogma is that startups should ship and iterate as quickly as possible. Scott believes that’s often counterproductive. You need to “surprise and delight” your customers to create a product that grows organically. You can’t do that by simply meeting a user’s expectations; you must surpass them. Doing so takes time and polishing.