Superhuman | Acquired Podcast
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Superhuman | Acquired Podcast
I should mention one sort of initial tactic that usually doesn't work: the Big Launch. I occasionally meet founders who seem to believe startups are projectiles rather than powered aircraft, and that they'll make it big if and only if they're launched with sufficient initial velocity. They want to launch simultaneously in 8 different publications, ... See more
Do Things that Don't Scale
7 Powers with Hamilton Helmer | Acquired Podcast
acquired.fmcustomers to buy the product, partners to help distribute the product, and, eventually, other VCs to fund the business beyond the initial round of financing. Will the founder be able to explain her vision in a way that causes others to want to join her on this mission? And will she walk through walls when the going gets tough—which it inevitably wi
... See moreScott Kupor • Secrets of Sand Hill Road
Many products won’t hit the 40 percent threshold, however, and in that event, the growth team’s first efforts must be focused on determining why the product isn’t getting a better response. If 25 to 40 percent of respondents answer “very disappointed,” then often what’s needed are tweaks either to the product or to the language used to describe the
... See moreMorgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
So what does that look like? Sean Ellis suggests that at least 40% of your early users would say that they’d be “very disappointed” if they could no longer use your product.