founders build something people want by following a sound product development strategy. They spend their time building new features based on what early users say they want. Then, when they think they are ready, they launch, take stabs at getting more users, only to become frustrated when customers don’t flock to them.

you will need to create massive awareness (marketing), walk many customers through the sales process (sales), hold those customers’ hands as they set up and use your product or service (customer success), harden your infrastructure to withstand many users at once (DevOps), get rid of technical debt and add all the features promised in your roadmap

In order to launch and market your product, you need to be able to answer the following questions: Where do I find innovators, early adopters, and potential design partners willing to give us a try? What are the major problems my product solves, and how important are these problems to my potential customers? Is this the right problem, and is ours t