Superhuman

companies do not operate in vacuums. They read, and write, culture. And there’s now harsh pressure, if not a responsibility, to actively participate in and help build shared preferable futures.

Culture is the non-fiction story of an organization. It writes itself.

you’re not building a product you’re engineering culture

Email and productivity would still remain separate workflows, but Superhuman would become the center of gravity from which all other tools are being managed.

Culture is the collection of unwritten rules, norms, and values around “how we do things here.” Every human environment—from the two-person couples to the 20-person classrooms to the 20,000-person companies—is embedded with its own culture. We can visualize a group’s culture as a kind of gas cloud that fills the room when the group is together.