Superhuman
mail.superhuman.com
Superhuman
“Some decisions are consequential and irreversible or nearly irreversible – one-way doors – and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don’t like what you see on the other side, you can’t get back to where you were before. We can call these Type 1 decisions. Bu... See more
Attention Required! | Cloudflare
With a two-way door decision, on the other hand, when we walk through the door, if we don’t like what we see, we get to turn around and undo our decision. This is what Bezos calls a “Level 2 decision.”
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
“This is a big idea,” he told the gathered engineers. He asked Ravindran and Jeff Holden to put together a SWAT team of a dozen of their best people and told them he wanted the program ready by the next earnings announcement, in February—just weeks away. Bezos met with the group, which included Charlie Ward and Dorothy Nicholls, who would later go
... See moreBrad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
Toni Schneider, the former CEO of Automattic (the company behind WordPress), once told him, “Make reversible decisions quickly and irreversible ones deliberately.”
Polina Marinova Pompliano • Hidden Genius
one-way door, if we don’t like what we see, we can’t turn around and walk out through the door again. This is what Bezos calls a “Level 1 decision.” For these types of decisions, we want to be cautious, data-driven, and deliberate in our decision-making.