Superhuman

The design process is now deemed to have a value of its own and is increasingly applied to strategic and organizational issues in the form of what is called ‘design thinking’. Coined in 1991 by the American design engineer David Kelley, design thinking refers to the skills that designers develop, often without realizing, in analysing problems, usin... See more

Design thinking is a human-centered approach to innovation—anchored in understanding customer’s needs, prototyping, and generating creative ideas—to transform the way you develop products, services, processes, and organizations.

When using design thinking principles, you bring together what is desirable from a human point of view with what is techno... See more