The second difference is that design thinking relies on an interplay between analysis and synthesis, breaking problems apart and putting ideas together . Synthesis is hard because we are trying to put things together which are often in tension. Less expensive, higher quality for instance. This is where Roger Martin's idea of integrative thinking is... See more
while it has roots in both content and process, it is enhanced by new technologies that enable dynamic, adaptive workflows to inform the design of real-world, people-oriented solutions.