Superhuman

Design thinking is a human-centered approach to innovation—anchored in understanding customer’s needs, prototyping, and generating creative ideas—to transform the way you develop products, services, processes, and organizations.

When using design thinking principles, you bring together what is desirable from a human point of view with what is techno... See more

The second difference is that design thinking relies on an interplay between analysis and synthesis, breaking problems apart and putting ideas together . Synthesis is hard because we are trying to put things together which are often in tension. Less expensive, higher quality for instance. This is where Roger Martin's idea of integrative thinking is... See more