Super Pumped: The Battle for Uber
What happened next, in retrospect, seems faintly incredible. With no one left to argue with him, Sam threw the switch and let Modelbot rip. “We turned it on and it instantly started making us lots of money,” said Nishad. And then they finally found the $4 million worth of missing Ripple. First they figured out its travel itinerary: it had been sent
... See moreMichael Lewis • Going Infinite: The Rise and Fall of a New Tycoon
Building a better product is one of the classic levers in the tech industry, but Uber focused much of its effort on targeted bonuses for drivers. Why bonuses? Because for drivers, that was their primary motivation for using the app, and improving their earnings would make them sticky. But these bonuses weren’t just any bonuses—they were targeted at
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