Sunil Rajaraman (VP of B2B Marketing at GoodRx)

A CMO is unnecessary until after Series B

To advance your career as a marketer, it pays to become a specialists in one channel

The efficacy of any marketing tactic comes down to data, creative, and logistics 

Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels

Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

Consumer marketing is way harder

When marketing to a community, it pays to give asymmetric attention to the first couple thousand members