A CMO is unnecessary until after Series B

The efficacy of any marketing tactic comes down to data, creative, and logistics 

With cold email campaigns, do things that don’t scale to stand out

Consumer marketing is way harder

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels

When marketing to a community, it pays to give asymmetric attention to the first couple thousand members

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success