Sunil Rajaraman (VP of B2B Marketing at GoodRx)

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)

Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck

To advance your career as a marketer, it pays to become a specialists in one channel

The efficacy of any marketing tactic comes down to data, creative, and logistics 

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels

When marketing to a community, it pays to give asymmetric attention to the first couple thousand members

With cold email campaigns, do things that don’t scale to stand out