added by Ted Glasnow · updated 2y ago
Sunil Rajaraman (VP of B2B Marketing at GoodRx)
- Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago
- The efficacy of any marketing tactic comes down to data, creative, and logistics
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago
- Sunil thinks a phone call to action in Google ads is a very effective tactic for high-dollar purchase (route ad audience to a call center to field leads)
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago
- A CMO is unnecessary until after Series B
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago
- Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago
- Consumer marketing is way harder
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago
- Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago
- Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago
- When marketing to a community, it pays to give asymmetric attention to the first couple thousand members
from Sunil Rajaraman (VP of B2B Marketing at GoodRx) by Execs
Ted Glasnow added 2y ago