Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

...that’s where “Mass SaaS” comes in. Buy once; pay routinely (sometimes even subconsciously). Consumers love it because they can set it and forget it. Founders love it because they can acquire users once and get predictable revenue in exchange, as long as they can retain those users by improving the product, delivering stellar customer service, an... See more

The first wave of media was fueled by cheap audience acquisition from social media companies like Facebook which created BuzzFeed and UpWorth. The second wave is the subscription wave. Consumers want curation, contextualization, and recommendations