Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It

Expand. You want three things out of your subscribers: retention, growth, and advocacy. They have to get value out of your service and make sure you’re delivering something that’s better than what they can get anywhere else. How do you do that? How do you deepen the relationship?

EXPAND YOUR SALES TEAM

Subscriptions make advertisements more relevant, and therefore more valuable. “Making advertising a secondary—though still vital—revenue source is the most important strategic goal for most news publishers,”

“The more niche you are, the more you have to differentiate through some kind of aspect, and we do that through community. We have a very big brand team who focuses on engaging our audience,” Crunchyroll marketing lead Reid DeRamus said to the editors of our Subscribed Magazine.

At its heart, usage-based billing is a way of quantifying value. The goal is to let customers pay for the value they need. The best pricing strategy will let you put a number on the metric that customers value most, based on how they actually use your service. This is commonly called a “value metric.” Simply put, a value metric should do three thin

When we look at a subscription company’s financials, Tyler and I always look at the recurring profit margin first to get a sense of how strong the business truly is.

“Number one, you must be focused on experiential retail that creates an experience in your store that becomes a destination for the customer. And number two, you have to extend that experience from brick-and-mortar to a digital-mobile relationship.”

Service-level agreements are replacing bills of sale.

I think everyone would agree that brands are still very important, but today you communicate your brand through experiences, not ads. The best sales pitch for Netflix is binge-watching a great Netflix show. The same principle applies to buying glasses from Warby Parker. Or conducting a Google search. Or looking up a prospect on Salesforce. At the s