Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
Tim Hwangamazon.com
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Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
There are good reasons to believe that online advertising inventory is steadily decreasing in value over time. Two forces drive this erosion of value: structural shifts in what people pay attention to, and a massive global economy of fraud in the programmatic advertising marketplace. These trends are hidden by the murkiness of online advertising,
... See moreTim Hwang • Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
At its core, advertising is a marketplace for attention. When your eyes breeze over an advertisement as you scroll through your news feeds or read an article, a transaction has occurred. Your attention has been sold by the platform and bought by the advertiser.