Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)

The problem ‘akshually’ is that contemporary programmatic advertising is too efficient, and the ads sales people at The New York Times selling outrageously priced ads on a fixed, rate-card basis were selling media not really worth the cost (when measured at the level of precision the internet makes possible). Decades worth of such advertising mispr... See more

A big part of why the world is in this unholy mess (pick one...) is because we have created a global business ecosystem that’s almost entirely dependent on hacking human neurochemistry and encouraging and amplifying whatever content will capture the most eyeballs for the longest amount of time, whether that’s music or news or social posts or video,... See more

We have abdicated our responsibility for curating what is worthy of a fellow human’s attention to A.I. which, in turn, is optimizing only for immediate engagement and advertising margin