Notes on Scale + Quality

...there is a paradox to scale, I think. People who want to be big sometimes think, “I have to immediately reach the largest possible audience.” But in a weird way, the best way to produce things that take off is to produce small things . To become a small expert . To become the best person on the internet at understanding the application of Medic

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Here we see a rift that will appear in virtually every information industry, the fault line between the virtues of centralized and of decentralized decision making, between the imperative to produce at scales that justify production costs and the desire for variety.

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more

A renewed interest in human curation, a slow move away from big social, a clearer understanding of platform incentives, the economic feasibility of subscription businesses, and builders driven by a new set of values – combined, it feels like a good time for Internet businesses that are both human-scale and profitable.