Some companies go all in on the ecstasy - ‘here’s our magical vision for the future’. Others commit to the laundry - look at our rich feature-set isn’t it amazing?”
The Gap Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stu ff , it ʼ s just not that good. It ʼ s trying to be good, it has potential, but it ʼ s not.