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Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of vie... See more

Modern aspiration is not about having money to buy things, but having taste to know what to buy. That’s where human curation comes in, and why it’s increasingly considered both a differentiator in fashion, food, travel, wellness, design, and an important value-add for tech platforms from Spotify to Netflix and HBO to Facebook and Apple.

From Attention to Appreciation

In an era of AI-driven automated creation, true rarity lies in the meaning behind content and in our ability to discern what truly deserves to be seen, read, or experienced. The culture of abundance calls for an ethic of the eye—a deliberate, mindful way of seeing that values depth over distraction