Struggling with content consistency? Read this.

How Do You Consistently...

We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.

When you put it all together — power over who gets through to you, purpose-built boxes for the different flavors of emails, dedicated workflows, strong privacy protections, and an innovative, integrated calendar — it’s like magic .

Surprising fact: To create something truly great you have to repeat a small number of powerful words over and over again

If you’re going to do high-level creative work, you have to accept the messiness of your initial creations, knowing that excellence is born from the sisters of patience and iteration. The second you start condemning young and fragile ideas, you’re toast.

After positioning is done, then it does not finish. the next is telling the story, so sales can use it.