If they don’t have a clear step-by-step recruitment process, they probably don’t have a clear, well-thought-out, easy-to-follow business model, either. Dismiss them as an option.

The business of franchising can be broken down into four key areas. The first is franchisee recruitment. Franchisors have to know how to recruit qualified franchise candidates. Second, franchisors must be brilliant in training and developing franchisees into peak performers.

Your first snapshot will be the franchisor’s online reputation as a company and as a franchise opportunity. What are people saying? Your second snapshot will be how the franchisor representatives handle your request for more franchise information.

The most common reasons people report looking into franchising as a career option are:

Franchise fee revenue. The franchisor charges franchisees upfront fees typically ranging from $20,000 to $40,000. This is not a big moneymaker to most franchisors. For the majority of franchisors this fee doesn’t cover, or barely covers, the cost of running their internal franchise sales departments. In other words, awarding you a franchise is

Franchising as a Strategy to Achieve an Objective Zig Ziglar once said, “People don’t buy drill bits; they buy holes.” Consider the people who invest in franchises, they really invest in some plan to achieve a desired future consisting of both the financial and quality-of-life rewards associated with owning a business.

Ultimately, if your investment as a franchisee is going to pay out, you must successfully find two things. 1. The right franchise for you that unleashes the full force of your potential and inspires you into action daily 2. A successful franchisor who possesses the capital, vision, commitment, culture, and talent to build a meaningful, sustainable

If you find a franchisor in the business of maximizing revenue from continuing fees while at the same time producing healthy returns for franchisees, you have found a franchisor that gets the business they are in.

to be a franchisee of one residential home remodeling franchise, you must first pass “The Camping Test.” If the leadership team can’t picture themselves sitting around the campfire with you, roasting marshmallows, and enjoying a deep personal conversation, you won’t be awarded a franchise.